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Our Mission
Founded in 2014 as Little Gemz, after the creation of our original product the Little Gemz Child Crystal Safety Necklace. Built from a childhood love of crystals and all things nature, first obtaining stones from a family holiday to Ngatea in the 1980s. We are dedicated to buying ethically hand chosen genuine stones, and when possible we meet with our New Zealand based supplier. Our crystal bath and body products contain consciously selected ingredients from our kiwi suppliers, we are proudly vegan and cruelty-free. All aspects to our brand are sourced within New Zealand, to give back to the people of Aotearoa.
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An awareness for reducing our carbon footprint was instilled from a very young age. My ancestors were passionate about sustainability and conscious consuming was experienced throughout childhood, shaping who I am today. Naturally making the choice to further reduce our carbon emissions by implementing innovative and sustainable packaging. From our shipping and presentation materials, right down to dispensing our scrubs and soaps using compostable containers - it may not look the finest, but it is the kindest.
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Rebranding at the end of 2021 to Crystal Collective was a dream come true. To combine my love of nature and passion for holistic healing using crystals and alternative medicines, with knowledge gained becoming a Registered Nurse.
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